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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20240418T153000Z
DTEND:20240418T170000Z
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SUMMARY:PACC Quarterly Membership Luncheon - April 2024
DESCRIPTION:PACC Quarterly Membership Luncheon\n\n\n\nUnveiling Insights: Learn How Market Research Can Help Your Business GROW!\n\n\nLearn how identifying your target market can help you make decisions to grow\, expand\, and meet the needs of your customers\, while also discovering how the Ohio University Small Business Development Center can provide your business no-cost\, customized\, and confidential assistance in a variety of areas. The SBDC has access to data research applications that are often too costly for business owners to use themselves. You'll learn how the SBDC can use these tools to identify your ideal customer demographics at no cost to you.\n\nTakeaways:\n\n\n	Understand the importance of identifying the demographic\, psychographic and geographic target market of your business's potential customers\n	Utilize data from various sources to better understand customers' needs along with how/where your products and services have opportunities\n	Learn through specific company examples of how market research provides a pathway to making informed decisions\n\n\n\n\n\nCarleen Dotson\n\nTraining Specialist/Certified Business Advisor\, Small Business Development Center\n\n\n\nCarleen Dotson is a Training Specialist and Certified Business Advisor for the Small Business Development Center at Ohio University's Voinovich School of Leadership & Public Affairs. Carleen facilitates professional development trainings for businesses in multiple disciplines throughout their service region. In addition to developing and facilitating training for SBDC clients\, Carleen assists clients through one-on-one counseling.\n\nCarleen received her undergraduate degree in specialized studies from Ohio University and has extensive experience working with business and industry clients. Prior to joining the Voinovich School\, Dotson worked at Tri-County Adult Career Center in Nelsonville\, OH. Her primary responsibility was to develop and implement computer software training programs. Dotson herself holds the Microsoft Master Certification as well as Microsoft Certified Instructor credentials.
X-ALT-DESC;FMTTYPE=text/html:<br />\n<span style="font-size: 18px\;"><u><strong>PACC Quarterly Membership Luncheon</strong></u></span><br />\n<br />\n<span style="font-size:18px\;"><span style="font-family:verdana\;"><b>Unveiling Insights: Learn How Market Research Can Help Your Business GROW!</b></span></span>\n<p style="box-sizing: border-box\; margin: 0px 0px 10px\; font-size: 16px\; font-family: Calibri\, Verdana\, Geneva\, sans-serif\;"><br />\n<span style="font-size:14px\;"><span style="font-family:verdana\;">Learn how identifying your target market can help you make decisions to grow\, expand\, and meet the needs of your customers\, while also discovering how the Ohio University Small Business Development Center can provide your business no-cost\, customized\, and confidential assistance in a variety of areas. The SBDC has access to data research applications that are often too costly for business owners to use themselves. You&#39\;ll learn how the SBDC can use these tools to identify your ideal customer demographics at no cost to you.</span></span></p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 10px\; font-size: 16px\; font-family: Calibri\, Verdana\, Geneva\, sans-serif\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Takeaways:</span></span></p>\n\n<ul style="box-sizing: border-box\; margin-top: 0px\; margin-bottom: 0px\; font-family: Calibri\, Verdana\, Geneva\, sans-serif\; font-size: 16px\;">\n	<li style="box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Understand the importance of identifying the demographic\, psychographic and geographic target market of your business&rsquo\;s potential customers</span></span></li>\n	<li style="box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Utilize data from various sources to better understand customers&rsquo\; needs along with how/where your products and services have opportunities</span></span></li>\n	<li style="box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Learn through specific company examples of how market research provides a pathway to making informed decisions</span></span></li>\n</ul>\n<br />\n<img alt="" height="200" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/1451/Image/Pictures/Carleen-Option-2.jpg" style="width: 200px\; height: 200px\;" width="200" /><br />\n<span style="font-size:14px\;"><span style="font-family:verdana\;"><strong>Carleen Dotson</strong><br />\n<em>Training Specialist/Certified Business Advisor\, Small Business Development Center</em></span></span>\n\n<p><br />\n<span style="font-size:14px\;"><span style="font-family:verdana\;">Carleen Dotson is a Training Specialist and Certified Business Advisor for the Small Business Development Center at Ohio University&rsquo\;s Voinovich School of Leadership &amp\; Public Affairs. Carleen facilitates professional development trainings for businesses in multiple disciplines throughout their service&nbsp\;region. In addition to developing and facilitating training for SBDC clients\, Carleen assists clients through one-on-one counseling.</span></span></p>\n\n<p><span style="font-size:14px\;"><span style="font-family:verdana\;">Carleen received her undergraduate degree in specialized studies from Ohio University and has extensive experience working with business and industry clients. Prior to joining the Voinovich School\, Dotson worked at Tri-County Adult Career Center in Nelsonville\, OH. Her primary responsibility was to develop and implement computer software training programs. Dotson herself holds the Microsoft Master Certification as well as Microsoft Certified Instructor credentials.</span></span></p>\n
LOCATION:StoryPoint Senior Living 611 Windmiller Dr. Pickerington
UID:e.1451.16844
SEQUENCE:3
DTSTAMP:20260422T024615Z
URL:https://business.pickeringtonchamber.com/events/details/pacc-quarterly-membership-luncheon-april-2024-16844
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