WLC: Pricing Like You Mean It: How to Charge What You're Worth Without Apologizing
Event Sponsors
Pricing Like You Mean It: How to Charge What You're Worth Without Apologizing
Are you undercharging because you're afraid to lose the client? Do you find yourself justifying your rates or offering discounts before anyone even asks? You're not alone—and it's costing you more than money.
In this session, you'll learn how to set profitable pricing that reflects the true value you deliver, handle objections with confidence, and walk away from clients who aren't the right fit. No more apologizing for what you're worth.
You'll walk away with a clear framework for pricing decisions and the confidence to stand behind your numbers.
Key Takeaways
- The Real Cost of Undercharging – Why "just this once" discounts are killing your profitability and how to break the cycle
- The Value-Based Pricing Framework – How to price based on outcomes and transformation, not just time or tasks
- Handling the "You're Too Expensive" Objection – Scripts and strategies to respond with confidence instead of caving
- Knowing When to Walk Away – How to identify red-flag clients before they drain your time, energy, and profit margins
- Building Pricing Confidence – Practical steps to stop apologizing and start owning your value
Leslie Thornton is the founder of BBS Advisor and a strategic financial advisor with over 20 years of experience helping service-based business owners turn their numbers into a growth strategy.
As an Advanced QuickBooks Advisor, Leslie specializes in transforming bookkeeping from a back-office task into a strategic decision-making tool. She developed the proprietary BLISS methodology (Business Logic, Insight, Strategy, Scale) to help business owners gain clarity in their financials and confidence to scale.
Leslie works with clients across the country, focusing on businesses in the $500K to $15M revenue range. Her approach is direct, practical, and built on one core belief: your numbers should empower you, not intimidate you.
Join us on the fourth Friday of the month, for an opportunity to hear from inspiring guest speakers and create some amazing connections!
The Women’s Leadership Coalition was launched with the goal to educate, inspire, mentor, and support women in leadership positions in the workplace and in the community. The program also fulfills key parts of Pickerington Area Chamber's vision and mission to provide opportunities for connection and to help our members and community thrive both today and tomorrow.
Date and Time
Friday Aug 28, 2026
8:00 AM - 9:30 AM EDT
Location
The Venue at Grace Fellowship
[Smaller building behind the main building]
1449 Refugee Rd.
Pickerington, OH 43147
Fees/Admission
First visit is free! Contact the Chamber to register.
$75/year for PACC members
$100/year for community members/nonmembers
$15 - individual month registrations for PACC members
$20 - individual month registrations for community/nonmembers
Be the Breakfast Sponsor for $50 (and provide the food)! Gain marketing recognition and tell the group about your organization.
Contact Information
Kim Barlag
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